“THE PHOENIX PRINT”

 

 

 

 

 

 

 

 

 

 

………………..The Phoenix print was inspired by a wood block Indonesian print…….I wanted it printed on a SUPER light weight cotton fabric….like Batik cotton napkins. I wanted these pieces to be very cool to wear in the hottest most humid weather……I was very surprised when “some” considered this “light weight” fabric to be cheap because of the weight. They didn’t understand the fact that the lighter the fabric the finer the yarn….the FINER the yarn the more expensive it is…..The ABSOLUTE OPPOSITE of what they thought…..Anyone involved with fabric knows this to be true…. There was also a slight stretch to the fabric……The mythical Phoenix bird is a creature that was often used in Indonesian prints from which this print was inspired. It came in three color combinations…….SUNBURST YELLOW…..INDIGO……and TOBACCO…….There was a classic long sleeve shirt that was darted for a body conscious fit. It could double as a shirt jacket…..There was also the Capri pant….I love a good print Capri pant…..One gets tired of always wearing solids, and they become an exciting part of a woman’s wardrobe…. As each new group for spring and summer emerged there were new pieces that coordinated with the group before it. I built up the color stories from month to month so my customers could create wardrobes that made sense….not just a bunch of random pieces…….This is what AMERICAN SPORTSWEAR IS ABOUT!

This Post Has One Comment

  1. Joanne C

    I own the blue shirt. I love it. In fact I am taking this shirt jacket on a trip in two to wear with navy pants and a white linea tank. I miss Louis clothing line. I am glad I purchased a lot of it.

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